Use cases

The work,out in the world.

01Brand Launchesfrom zero to shelf
02Everyday Workthe tools that keep selling
03Consumer Campaigns & Loyaltyshoppers who come back
04Repositioninga premium brand, re-seen
05Technology & Trainingbuilt, shipped, taught

01Brand Launchesfrom zero to shelf

Brands launched end to end: the product, the plan to sell it, the brand and the people who carry it.

Lubricant business

Amaron Hi-Life Lubes. A lubricant brand built on a battery brand's trust.

Leverage the strong equity of the Amaron battery brand, without full dependency, to build a distinct identity for the lubricant business.

what we built

01Product

Portfolio, Hierarchy, Naming, Product story, SKU mix, Packaging design & labelling.

02Go-to-market

Distribution strategy, Scheme strategy, Sales pitch, Training.

03Brand & communication

Brand architecture, Positioning statement, Value proposition, Logo & identity, Tonality, look and feel, Social media strategy, Creative execution.

04Influencer

Mechanic loyalty programme design, Portal, Launch & management.

02Everyday Workafter launch day

Shalimar Paints

Colour marketing tools

Colour books, shade cards and brochures that help dealers sell colour.

flip through it

03Consumer Campaigns & Loyaltymembers who stay

Campaigns that bring loyal shoppers back, season after season.

Retail campaigns

Shoppers Stop

First Citizen & Black Card loyalty

Renewals, birthdays and member offers that keep loyal shoppers coming back.

what we made

Product range films
Festive and sale campaigns
Member offers
Email and social creatives

more brands launched

Wood panel business

Xylosuisse. A Swiss panel maker's entry into India.

Xylosuisse is the Indian arm of Xylonetics, the Swiss wood panel leader with 60+ years of industry expertise, making high-precision engineered panels on German Dieffenbacher technology.

what we built

01Product

Portfolio, Hierarchy, Naming, Product story, SKU mix, Packaging design & labelling.

02Go-to-market

Distribution strategy, Scheme strategy, Sales pitch, Training.

03Brand & communication

Brand identity & name, Brand architecture, Tonality, look and feel, Brand guidelines & colour palette, Positioning & value proposition, Social media strategy, Creative execution.

Sofa business

Centuary. Taking a mattress name into sofas.

From the first teaser to launch day: a countdown, the range's look, brochures and the welcome into stores.

MDF business

Greenply. Launching India's first AI-powered MDF.

Greenply set out to launch a new MDF range into a competitive field alongside Greenpanel, Century Ply and Action Tesa.

what we built

01Product

Product brand roadmap, Packaging across the range.

02Brand & communication

Communication strategy, Launch creatives, Brochures & catalogues, Newsletter, Press.

Paint category

Nerolac ICRO. One identity for an Indian–Italian joint venture.

Nerolac, one of India's leading paint brands, and ICRO, a premium wood polish brand from Italy, entered a strategic joint venture.

what we built

01Brand & communication

Unified joint-venture identity, Brand rejuvenation, Standardised marketing collaterals, Shade cards & brochures.

04Repositioningdesign that repositions

Same finishes, a new place in the mind.

seen asa product for contractors, bought on price and specs

nowa design brand architects and designers ask for

Design property

ICA Pidilite. Repositioning ICA as a premium design brand.

In Italy, ICA is a premium design brand. In India, the ICA–Pidilite joint venture had Pidilite's distribution behind it, yet buyers judged ICA on price, quality and technical specs, and its appeal stopped at contractors.

what we made